Sample Cover Letter For Makeup Artist Position

Picasso and professional work

Picasso and professional work

prices

They say that one day, the acclaimed painter Pablo Picasso was finishing one of his works in a park. A woman who was passing by recognized him and did not hesitate to approach.

- I can not believe you are the great artist Picasso, can not imagine how much I admire him. My big dream is to draw my portrait. Please could you do now? - Asked the woman, almost begging.

In fact so insisted that Picasso finally agreed to the request. Then the great master took a paper, studied it for a moment, and with one stroke of his pen sketched the woman's face. So he gave his work. The woman peered his portrait, very impressed.

- is perfect. I can not believe how he managed to capture my essence with one stroke, in just a moment. Thank you master. What do I owe? - Asked before retiring.

- Five thousand dollars - Picasso replied without blinking.

- How? - Said the woman terribly surprised.

- How can love so much money for this work, if it only took a few seconds to do - he went on, looking for some explanation of the painter.

Then Picasso responded firmly:

- Madam, you are wrong, it took me lifetime.

Not even a genius like Picasso could at times escape the stigma of working time and its relation to the price. This type of paradigm often determines both the prices charged, as the paid professional and technical activities.

customers, although often not openly acknowledge it, do not buy time to work, buy results. Focus on working time, or generically in costs, to determine a price, is extremely limited and misleading approach. Even though we recognize, customers are totally indifferent to the sacrifice we make in our business. Working time is an internal variable which tells us nothing about the value that represents what we do for our customers.

is common in various activities recourse to a form of hours worked, which is then multiplied by a certain time value to set the price to charge to a customer. But is is the same one hour of work previously scheduled, an hour to cover the urgency of a client? Do the airlines charge the same price for a ticket purchased in advance three months in the case of a ticket for the next day? Is it the same as having an umbrella in hand on a rainy day one day Clear?

Besides the fact charged as working time leads to a "commoditization" of services offered, and that the customer perceives to be buying time, rather than results or solutions.

Thus, it is a great challenge to find the parameters or "metric" for associating the price charged to the result obtained by the client. This can even lead to a policy of price segmentation, as the valuation may be different for different customer groups. All this is possible, using clear criteria, and without falling into the deformation of the "charge as the face."

By matching the price on the value that each customer receives, professionals and technicians can create the most attractive to their customers. This would allow many professions reflected in their pricing schemes that are true solutions vendors and suppliers simply not working time.

(*) Bathrooms Ariel is an economist specializing in pricing strategy. He is president and founder of fijaciondeprecios.com and author of "Secrets of the prices."

Fair Presentation Book

On Thursday May 5, 2011,